Case Study: TUI Nordic achieves higher revenue from paid social with Precis Digital

TUI Nordic - Customer Case Study

TUI Nordic, part of the global travel company TUI, wanted to turn paid social from a traffic source into a revenue driver while still meeting traffic goals. Precis Digital helped them improve paid social performance across multiple source markets and destination offerings.

Precis Digital implemented a more conversion-focused account structure, granular audience targeting based on purchase intent, and CPA-optimized bidding, supported by automated content updates and performance insights. The result was a 74% year-over-year uplift in revenue from paid social, a 102% decrease in CPC, and +200% more bookings with lower CPA.

TUI Nordic

Pom Ahnborg

Nordic Media & Performance Lea