Case Study: Shaping New Tomorrow achieves stronger brand awareness in Germany with Precis Digital

Shaping New Tomorrow boosts brand awareness 41% with Precis Digital

Precis Digital partnered with the Danish fashion brand Shaping New Tomorrow to help it expand from its strong local base in Denmark into the German market. The challenge was to increase brand awareness and market share in this new, competitive region.

The solution implemented by Precis was a locally tailored awareness campaign that utilized a strategic media mix across multiple platforms. The campaign focused on communicating the brand's unique comfort selling point, particularly for its "Undercover Sweatpants," and employed an omnichannel approach that integrated digital ads with physical store locations. As a result, Precis helped drive a 41% increase in brand awareness, a 74% uplift in purchase intent, and a 25% rise in average daily sessions, successfully laying the groundwork for long-term growth in Germany.

Shaping New Tomorrow