Case Study: Scandic achieves 80% growth in room nights with Precis Digital

Scandic - Customer Case Study

Scandic Hotels partnered with Precis Digital to support aggressive growth targets and improve performance marketing in search. The company wanted to increase room nights while managing costs more efficiently, especially as competition for bookings intensified.

Precis Digital revamped Scandic’s search strategy with a stronger focus on mobile, account restructuring, and advanced bidding tools. The changes drove an 80% year-over-year increase in total room nights, a 45% increase in non-brand room nights, and a 170% increase in mobile room nights, while reducing CPA by 6% overall and by 26% for non-brand campaigns.

Scandic

James Perrott

Performance Marketing Manager