Case Study: Save the Children achieves higher donation performance with Precis Digital

Save the Children - Customer Case Study

Save the Children Sweden partnered with Precis Digital, a pro-bono paid search partner, to increase the donation amount generated from their search ads. The organization needed help improving underperforming search terms, low quality scores, and limited ad variation in order to drive better results from its paid search program.

Precis Digital responded by restructuring the account, optimizing keywords, and improving ad copy and extensions to better match search intent. The changes delivered a 46% year-over-year uplift in conversion rate, a 65% increase in CTR, and a rise in above-average ad relevance from 19% to 85%, while also improving quality score by 39% in Q3 versus the previous year.

Save the Children

Joakim Larsson

Digital Strategist