Case Study: PriceRunner achieves 140% more conversions with Precis Digital

PriceRunner - Customer Case Study

PriceRunner, an online product comparison company operating in Sweden, Denmark and the UK, worked with Precis Digital when its SEM profitability was already on track but there was still room to grow conversion volume. The company needed to increase conversions without sacrificing ROI or profitability, while managing a large and constantly expanding product inventory.

Precis Digital restructured the account into a more manageable setup, narrowed the Dynamic Search Ads structure to improve relevance, and used automatic account expansion technology plus enhanced automatic bidding. The result was a 140% year-over-year increase in conversions, a 27% higher click-through rate, and a 42% increase in total gross profit from SEM, all while lowering cost per acquisition.

PriceRunner

Daniel Antell

Head of Product