Case Study: Paradox Interactive achieves a 1,657% increase in YouTube views with Precis Digital

Paradox Interactive - Customer Case Study

Paradox Interactive, the strategy game publisher, wanted to put its name on the map and grow awareness through YouTube. Precis Digital helped the company use YouTube advertising more effectively to reach this branding challenge.

Precis Digital applied positive and negative targeting, smarter bidding, and a more granular account structure to improve performance. As a result, view rate increased by 140%, cost per view decreased by 80%, and with a 244% increase in investment, views grew by 1,657%.

Paradox Interactive

Luciana Oliveira

Performance Marketing Manager