Case Study: Outnorth achieves 79% higher non-brand revenue with Precis Digital

Outnorth - Customer Case Study

Outnorth, one of Scandinavia’s largest outdoor retailers, wanted a new approach to search engine marketing to support growth while maintaining strong performance. Precis Digital was brought in to improve its SEM strategy and help drive better results from search.

Precis Digital redesigned the account structure and applied its bidding technology to automate and improve bid management. The result was a 79% increase in non-brand revenue year over year and a 19% uplift in profitability, with higher ad relevance, better campaign control, and improved ROI for Outnorth.

Outnorth

Henrik Wilnersson

Online Marketing Manager