Case Study: NA-KD achieves global growth with Precis Digital

NA-KD - Customer Case Study

NA-KD, a Swedish fashion company and one of Europe’s fastest growing brands, needed a stronger digital marketing foundation to support its direct-to-consumer growth and international expansion. Precis Digital partnered with NA-KD to improve performance and build a more transparent, trustworthy marketing collaboration across markets.

Precis Digital optimized NA-KD’s search and shopping activity by harmonizing spend across demographic, geo, and device dimensions, analyzing search behavior, and improving feed management in Google Shopping. The result was a 59% reduction in cost on non-profitable search terms, a 448% increase in total non-brand revenue, and support for expansion into 5 new markets.

NA-KD

Mikael Stålnacke

Head of Sales