Case Study: MEDS boosts brand impact with Precis Digital

MEDS - Customer Case Study

MEDS, the Swedish online pharmacy founded in 2017, wanted to maximize brand impact and become Sweden’s number one pharmacy. Precis Digital supported the challenge with a YouTube-led approach using TrueView ads and a multi-format upper-funnel strategy.

Precis Digital combined creative sequencing, audience targeting, and ongoing budget optimization across YouTube and social channels. The campaign lifted brand search impressions by 79%, drove view rates 78% above the industry benchmark, and delivered a 61% relative brand lift among previously unaware audiences—3x the benchmark and a Northern Europe record in the vertical.

MEDS

Marika Baltscheffsky

Chief Marketing Officer