Case Study: Matas achieves a 20% increase in transactions with Precis Digital

Matas boosts transactions 20% with Precis

Matas, the largest personal care retailer in Denmark, partnered with Precis Digital to enhance its omnichannel marketing. Their primary challenge was to seamlessly integrate online and offline shopping experiences for customers, ensuring they could easily find and purchase products either online or at a nearby physical store.

Precis Digital built a custom data warehouse in Google Cloud's BigQuery to serve as a central data source. This enabled the implementation of automated tools, including Local Inventory Ads, which personalized Google Search and Shopping ads by showing customers the nearest store with a product in stock. This solution led to a 20% increase in transactions, a 5% decrease in cost per click, and a 30% increase in traffic to the Matas webshop.

Matas