Case Study: Gina Tricot boosts ROI with Precis Digital

Gina Tricot - Customer Case Study

Gina Tricot, a Swedish fashion retailer selling online across Europe, wanted to make its paid social advertising more relevant to diverse audiences across the Nordics and improve performance on Facebook and Instagram. Working with Precis Digital, the brand set out to strengthen its social media approach with more effective targeting and creative relevance.

Precis Digital helped Gina Tricot build an always-on, performance-oriented structure based on signal-based targeting, ongoing optimization, and a better balance between upper-funnel and performance media. This led to a 217% increase in ROI, a 38.6% reduction in performance spend, an 89% increase in transactions, and a 66.9% drop in cost of sales.

Gina Tricot

Caroline Flacké

Media Marketing Manager