Case Study: GANT Norway achieves massive YouTube campaign impact with Precis Digital

GANT Norway - Customer Case Study

GANT Norway partnered with Precis Digital to support the launch of its ambitious branding campaign, Couple Thinkers. The challenge was to maximize the impact of a serial YouTube campaign while extending its reach across social channels.

Precis Digital optimized the campaign with a mix of YouTube, Facebook, and Instagram advertising to combine branding with performance marketing. The results were strong: average view rate per episode exceeded 71%, beating YouTube benchmarks by 250%, average Cost Per View was 0.22 SEK, 35% below benchmark, and 30-second videos on Facebook and Instagram achieved a Cost Per View as low as 0.67 SEK.

GANT Norway

Eleonore Säll

Global Marketing Director