Case Study: Daniel Wellington boosts Amazon ROI by 90% with Precis Digital

Daniel Wellington - Customer Case Study

Daniel Wellington worked with Precis Digital to improve its Amazon advertising in the United States. The customer needed better campaign efficiency and stronger performance from its Amazon ad account, while maintaining sales volume.

Precis Digital improved the account structure and optimized bidding for Daniel Wellington’s Amazon advertising. The result was a 90% decrease in CPC and a 32% reduction in ACOS, without decreasing sales, delivering a substantial increase in Amazon ROI.

Daniel Wellington

Simon Liljenäs

E-commerce Manager Americas