Case Study: Cool Company grows customer acquisition across the Nordics and Europe with Precis Digital

Cool Company - Customer Case Study

Cool Company partnered with Precis Digital to efficiently grow its customer base across the Nordics and Europe. They needed a marketing partner that could help uncover new opportunities and improve advertising performance at scale, using a more effective paid search approach.

Precis Digital implemented rigorous keyword research, portfolio crawl optimisation, and its proprietary bidding and negative keyword mining tools, along with high-performing ad copy improvements and an efficient account structure. These actions drove strong measurable gains, including a 411% increase in conversion, a 32% reduction in waste from low-performing segments, and an 865% improvement in another performance metric, while also lowering CPC and increasing traffic.

Cool Company

Ambra Pierrou

Chief Marketing Officer