Case Study: Cellbes achieves 222% profit growth with Precis Digital’s profit bidding

Cellbes - Customer Case Study

Cellbes, a Swedish-based clothing and home interior online retailer, wanted to take its PPC marketing to the next level in early 2017. The company aimed to grow account revenue while improving ROAS, and partnered with Precis Digital to find a more effective way to manage bidding across its product range.

Precis Digital implemented a custom analytics and automated bidding setup built around profit rather than revenue, supported by a tailored attribution model, audience targeting, and product feed refinements. As a result, Cellbes increased profits by 222% in the first four months, while ROAS improved significantly from 230% to 300%.

Cellbes