Case Study: Biltema boosts offline store visits with Precis Digital

Biltema - Customer Case Study

Biltema, the Nordic retailer of building materials, tools and leisure goods, wanted to increase foot traffic to its physical stores through digital marketing. They partnered with Precis Digital to drive and measure offline impact from online activities, with a particular focus on store visits.

Precis Digital implemented Local Inventory Ads, a hyperlocal account structure and store-visit-focused KPI optimization to better target relevant traffic and reallocate budgets. The result was an 86% year-over-year increase in store visits, a 46% decrease in cost per store visit, and an 81% increase in traffic at the same cost.

Biltema

Toni Zovko

Digital Marketing