Case Study: Arken Zoo boosts store visits and online revenue with Precis Digital

Arken Zoo - Customer Case Study

Arken Zoo, Sweden’s leading pet retailer with nearly 100 stores and a growing e-commerce business, wanted to better understand how digital advertising influenced offline store traffic and improve performance across both online and offline channels. They partnered with Precis Digital to measure the offline impact of their digital marketing and support their omnichannel strategy.

Precis Digital implemented hyperlocal, mobile-first campaigns and adjusted bidding to account for both online conversions and store visits, using store visit data as a performance metric. This helped Arken Zoo increase store visits by 100% year over year, raise the store visit rate by 43%, and cut cost per store visit by 52%, while also boosting online revenue by 40% and reducing online cost of sales by 60%.

Arken Zoo

Anton Jacobsson

Head of Omnichannel