Case Study: Åhlens achieves 221% revenue growth with Precis Digital

Åhlens - Customer Case Study

Åhléns, a Swedish beauty, home, and fashion retailer with over 60 department stores, wanted to accelerate its online growth and improve digital marketing performance. In 2016, it partnered with Precis Digital to strengthen its performance marketing efforts and better understand the value of its search investments.

Precis Digital implemented data-driven attribution and used its proprietary technology platform to automate bidding optimization, attribution modeling, and keyword expansion. The collaboration drove strong results: revenue increased by 221% in the first year, then improved by another 137% YoY in the second year, while profitability also improved by 45% through more efficient campaign structures and automation.

Åhlens

Johanna Levy

Sales Manager