Case Study: Afound achieves a 151% CTR increase with Precis Digital

Afound - Customer Case Study

Afound, the H&M Group’s online outlet brand in Sweden, partnered with Precis Digital to launch and grow its customer base with a high-quality, automated digital marketing strategy. The challenge was to create highly relevant creatives that could tell the brand story efficiently and outperform competitors in a crowded market.

Precis Digital implemented personalized programmatic campaigns using dynamic creatives, tailored audiences, Bannerflow, and Google’s DV360/GIMP stack to scale more than 200 ad variations across 41 audiences. The results were strong: CTR increased by 151% to 0.94%, viewability rose by 58% to 64%, and site activity improved as Precis Digital shifted from vCPM bidding to micro-conversion CPA bidding.

Afound

Joakim Zaar

Digital Marketing Manager