Case Study: Leading European Retailer boosts customer loyalty and ROI with Precima Personalized Marketing

Leading European Retailer - Customer Case Study

Leading European Retailer worked with Precima, a NielsenIQ company, to improve customer loyalty and move beyond mass promotions. The retailer’s challenge was to shift to more targeted marketing offers that could better engage shoppers.

Precima implemented its Personalized Marketing solution to deliver relevant, timely offers to customers. The program achieved a 40% response rate for personalized offers, generated an incremental €6.78 in sales per customer, and delivered a strong ROI of €28 in sales for every €1 of marketing investment.