Case Study: Large Grocery Retailer protects coffee sales and secures key listings with Precima

Large Grocery Retailer - Customer Case Study

Large Grocery Retailer, working with Precima, faced a challenge from a consumer goods manufacturer that was at risk of a full brand delist because of a competitive exclusivity agreement. The retailer needed to understand the impact on sales and shopper behavior before making a decision, and Precima’s Shopper Advance Analytics was used to support that analysis.

Precima showed that the retailer would not recover the lost sales through the competitor’s funding and would likely lose shoppers to other grocery stores. As a result, the Large Grocery Retailer secured its current listing base, relisted some SKUs that were incremental to the set, and demonstrated how the manufacturer’s brand contributed to shopper success. The solution helped avoid an estimated 35% drop in coffee sales.