Case Study: Large Grocery Retailer selects 50 growth categories with Precima Category & Shopper Insights

Large Grocery Retailer - Customer Case Study

Large Grocery Retailer, a fast-growing retailer, needed an analytics platform to identify the right growth categories across its business. Precima, a NielsenIQ company, provided support through its Category & Shopper Insights portal to help the retailer assess category opportunity and risk, along with market opportunity, innovation, and trendiness.

Using Precima’s Category and Shoppers Insights portal, the retailer strategically selected 50 categories across the business to drive growth. The solution helped Precima deliver a more informed category selection process, resulting in a clear portfolio of growth priorities with measurable impact in the form of 50 targeted categories.