Case Study: European Food Retailer boosts sales and profit with Precima Assortment Optimization

European Food Retailer - Customer Case Study

European Food Retailer worked with Precima to tackle the challenge of rationalizing its assortment without sacrificing sales or profit. The retailer needed a smarter way to identify which products truly mattered to customers and where reductions could be made safely.

Precima implemented its Assortment Optimization Solution to analyze the assortment, identify substitution opportunities, and guide rationalization decisions. As a result, European Food Retailer reduced assortment by 5–10%, drove 3–7% sales and gross profit growth, improved supplier collaboration and negotiation, and created space for new product innovation.