Case Study: Weelee boosts mobile form conversions with Prebo Digital CRO

Weelee boosts mobile form completions by 12% with Prebo Digital

Weelee, an online car trading platform, faced challenges with user engagement on their mobile landing page, specifically with a long and cumbersome form for selling a car that contained over 20 questions. Prebo Digital was tasked with improving the form start rate and mobile conversion rate by removing friction from this lengthy process.

Prebo Digital implemented a comprehensive conversion rate optimization (CRO) solution involving user data analysis and best practice research. Their recommendations included creating conversational content, aligning CTAs with customer expectations, and using psychological validation to build trust. This approach resulted in a 28% improvement in form starts and a 12% improvement in the long form completion rate for Weelee, leading to significantly more car deals.

Weelee