Case Study: a specialised consulting firm reduces cost per acquisition by 80% with Prebo Digital

a specialised consulting firm reduces CPA by 80% with Prebo Digital

A specialised consulting firm was struggling with high cost-per-clicks, difficulty reaching its niche B2B audience, and low lead quality through its Google Ads campaigns. Prebo Digital was enlisted to help generate more cost-effective, higher-quality leads.

Prebo Digital partnered with the firm to refine its search strategy and improve on-site conversion rates. Using a test-and-learn approach and PPC expertise, the vendor restructured and optimized the account. This resulted in a cost per acquisition reduced by 80% and conversions from Google Ads doubling over a three-month period.