Case Study: Twotone builds credibility and boosts PR efficiency with PR.co

Twotone improves PR workflows and boosts coverage with PR.co

The customer, TwoTone, is a PR agency specializing in the cycling industry. Their challenge was an inefficient, error-prone workflow that relied on PDFs and disparate file-sharing services for press releases, which risked their professional image and made collaboration with clients and journalists difficult. They chose the PR.co platform to implement a branded online newsroom.

The solution from PR.co provided a centralized, professional newsroom that streamlined TwoTone's pitching process, improved client approval times, and made assets easily accessible for journalists. This resulted in strengthened relationships with both clients and the press, increased media coverage, and improved sales proposals. PR.co's tools also enhanced the agency's online findability and facilitated new partnerships between their clients.

TwoTone