Case Study: The Social Hub strengthens transparent B Corp storytelling with PR.co

The Social Hub earns B Corp certification with PR.co and secures 100% positive media tone

The Social Hub, a hybrid hospitality company with a mission of community and sustainability, faced the challenge of announcing their hard-earned B Corp certification in a way that cut through greenwashing and genuinely engaged their audiences. They needed to transparently share their journey and stand out among corporate sustainability claims. To do this, they utilized their online newsroom powered by the vendor PR.co.

The solution from PR.co provided a centralized and user-friendly newsroom that The Social Hub used to organize and share their impact story, including key initiatives like their Talent Foundation. This platform enabled them to disseminate information efficiently to journalists and stakeholders. The results included widespread positive media coverage across Europe, a significant increase in organic inbound requests and speaking opportunities, and the newsroom becoming a key resource for transparent communication about their social impact.

The Social Hub