Case Study: Solaris supports a smooth rebrand with PR.co

Solaris launches a new brand in weeks with pr.co

Solaris, a major European embedded finance platform, faced the challenge of gaining visibility and maintaining trust during a significant company-wide rebrand from SolarisBank to Solaris. They needed a centralized place to announce their new name and share their story with the world, including journalists, partners, and investors. To meet this challenge, they turned to the vendor pr.co for an online newsroom solution.

By implementing a PR.co-powered newsroom, Solaris created a central hub to host their rebranding announcement and serve as an archive for company news and media mentions. The solution was integrated quickly, making the transition to the new name much easier. The newsroom successfully serves multiple audiences, providing partners and investors with the latest updates and creating an important reference point for employee identification with the company's goals and values.

Solaris