Case Study: Minor Hotels achieves a unified global PR strategy with PR.co

Minor Hotels unifies 8 brands with pr.co's centralized newsroom

Minor Hotels, an international hospitality group, faced the challenge of managing PR and communications for its multiple distinct hotel brands in a unified way. Their strategy needed to shift from isolated outbound efforts to a more modern mix that included influencer marketing and inbound content, all while maintaining consistent global branding and earning consumer trust for an experiential product. They turned to the vendor PR.co to address this.

Using PR.co's centralized newsroom platform, Minor Hotels consolidated content for its eight major brands into a single, visually cohesive hub. The solution included regional newsrooms, translation support, and media request forms, which streamlined workflows and enabled effective cross-brand promotion. This allowed the team to collaborate strategically within one platform, simplifying communications and reducing time and costs, while still highlighting individual brand identities.

Minor Hotels