Case Study: Lynk & Co streamlines localized PR with PR.co

LYNK & CO launches localized newsrooms in 2 weeks with pr.co

LYNK & CO, a global mobility brand offering a car membership model, faced the challenge of building a centralized and branded online newsroom to support its rapid European expansion. Their PR team, spread across the continent, needed a hub for press assets that could be quickly implemented and fully integrated with their bold visual identity. They turned to the vendor pr.co for its newsroom platform to solve this.

The solution from pr.co was a localized and branded newsroom that was live within two weeks. This allowed LYNK & CO to create separate, intuitive newsrooms for each market, enabling timely and streamlined messaging in local languages. The pr.co platform empowered their non-technical team to manage content independently, ensuring agility. As a result, the company successfully scaled its communications to serve over 27,000 members across Europe.

LYNK & CO