Case Study: Harman boosts local media exposure with PR.co

Harman boosts local media coverage across 10 countries with pr.co

Harman, the company behind audio brands like JBL and Harman Kardon, needed to boost its media exposure across Europe. Their challenge was a lack of localized, brand-specific online newsrooms for journalists in different countries, which made it difficult for media to find relevant information and assets. The vendor PR.co was engaged to address this.

PR.co created two branded newsrooms tailored to Harman Kardon and JBL, providing a consistent brand experience and easy access for journalists. As a result, Harman now uses these PR.co newsrooms across 10 European countries and reports an increase in media coverage. Journalists also find it easier to work with the company due to the well-organized information.

Harman