Case Study: Domino's boosts newsroom engagement and journalist accessibility with PR.co

Domino's grows press subscribers by 2–3 a week with pr.co

Domino's Benelux, a major pizza delivery chain, needed to improve its public relations strategy and better communicate with its stakeholders, including journalists. Their previous news page was not user-friendly. They partnered with vendor PR.co to implement a superior solution using its online newsroom platform.

PR.co provided a secure, branded online newsroom that made it easier for journalists to access information and subscribe for updates. The solution facilitated collaboration across Domino's European teams. The results included a steady growth of new subscribers to their press list each week and an increase in direct contact from major news outlets, significantly improving their media relations and findability.

Domino's