Case Study: Canyon Bicycles elevates its virtual product launch with PR.co

Canyon Bicycles engages 70+ journalists with PR.co virtual product launch

Canyon Bicycles faced the challenge of launching their new MyCanyon custom bike program virtually after wildfires forced them to cancel an in-person event. They needed a polished, professional platform that could seamlessly mix live presentations and pre-recorded videos to showcase their product creatively, but they lacked the in-house expertise and found external solutions to be prohibitively expensive.

Using the Virtual Events feature within their existing PR.co newsroom, Canyon hosted a successful virtual press event. PR.co provided end-to-end support, integrating with Vimeo for a multi-camera setup and offering hands-on coaching. The event was a resounding success, with positive feedback from attendees. PR.co's platform allowed Canyon to maintain complete branding control and provided real-time attendance tracking to measure journalist engagement across different time zones.

Canyon Bicycles