Case Study: Partake boosts brand awareness and credibility during Super Bowl weekend with Praxis

Partake reaches 5,000+ consumers in 3 days with Praxis

Praxis, a marketing and PR agency, worked with Partake, a premium non-alcoholic beer brand, to tackle the challenge of improving its brand awareness and credibility in the critical U.S. and Southern California market. The goal was to achieve this by integrating the brand into high-profile events during Super Bowl weekend in Los Angeles.

The solution implemented by Praxis was to secure and manage Partake's presence at three major events, including the Bloomberg Power Players Summit and Sports Illustrated The Party. Praxis negotiated heavily discounted sponsorship costs and ensured prime product placement and sampling opportunities. This strategy resulted in over 5,000 samples distributed, including to celebrities and top executives, and generated 114+ media hits. Praxis enabled the brand to capture valuable content and forge strong connections with a key demographic, significantly boosting its visibility.

Partake