Case Study: Partake grows North American sales and brand awareness with Praxis digital media

Partake lifts awareness 25% with Praxis

Praxis provided digital marketing services to Partake, a premium non-alcoholic beer brand, to help it defend its position as the top brand in Canada and launch in the competitive US market. The challenge was to drive awareness, consideration, and purchase intent among consumers across North America.

The solution implemented by Praxis was a three-part digital advertising strategy focused on different points of the consumer funnel. This involved awareness campaigns on Facebook, Instagram, and YouTube; consideration efforts on platforms like Spotify and Google; and conversion-focused ecommerce campaigns. Praxis achieved significant results, including a 25% lift in awareness, a 60% reduction in search CPC, and a 50% reduction in cost per purchase, helping Partake grow successfully in both markets.

Partake