Case Study: Maker’s Mark elevates sustainability and brand awareness with Praxis and Solios Watches

Maker’s Mark sells out co-branded watch gift set in 8 weeks with Praxis

Maker's Mark, a globally renowned bourbon distillery and B-Corp, sought a strategic partnership that would highlight its sustainability certification and commitment to innovation. The brand engaged Praxis to identify an ideal partner and execute a campaign that would align with these values.

Praxis identified and facilitated a partnership with Solios Watches, resulting in a limited-edition co-branded watch and gift set. The vendor executed a multi-faceted campaign including a launch event, influencer collaborations, and media relations. The campaign generated over 18 million impressions, and the sold-out gift set successfully communicated the joint "Make Your Mark. Leave No Trace." mission.

Maker’s Mark