Praxis
7 Case Studies
Case Study: DigitalMarketer achieves 52%+ organic traffic growth with Praxis
A Praxis Case Study
How DM Increased Organic Traffic by Over 52% and Uncovered a Hidden Issue Holding Back Their Traffic
DigitalMarketer, a community focused on helping marketers, growth hackers, entrepreneurs, and small business owners grow their traffic and engagement, needed better insight into where their most valuable visitors were coming from. They also faced a hidden site-structure issue affecting their organic performance. Praxis helped through a Google Analytics Audit, Praxis Custom Dashboard, and consulting.
Praxis uncovered an HTTP/HTTPS website structure issue that DigitalMarketer had not previously identified, and after it was fixed, organic traffic began increasing week over week. The impact was significant: new sessions rose by 52.48% and new users increased by 57%, while DigitalMarketer also gained more reliable reporting to support business decisions.
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DigitalMarketer
Molly Pittman
Vice President of Marketing