Case Study: Meriwest Credit Union achieves 33% higher account opening conversions with Praxent

Meriwest Credit Union boosts account opening conversions by 33% with Praxent

Meriwest Credit Union faced challenges with user drop-off in their digital account opening process, particularly among younger, digital-native generations. They needed to integrate their off-the-shelf NCR Terafina platform into a seamless experience to reduce friction and boost conversions. To address this, they partnered with the vendor Praxent for a comprehensive UX audit and redesign.

Praxent implemented a solution that included redesigning the homepage and reconfiguring the Terafina flow to simplify steps, reduce cognitive load, and add clarity. This human-centered approach resulted in a 33% increase in new account opening conversions for Meriwest Credit Union. The project also identified over 70 UX issues and established consistency across the customer journey.

Meriwest Credit Union