Case Study: Ameritas achieves faster 401k app launch with Praxent

Ameritas launches MyPlanConnection in 4 months with Praxent

Ameritas, through its company BlueStar, was facing customer attrition and competitive pressure due to its lack of a modern mobile app for 401k plan participants. The challenges included keeping up with competitors using advanced technology, ensuring robust fraud protection for retirement funds, and adapting to a diverse user base with complex investment needs. They partnered with vendor Praxent to develop a native mobile application to address these issues.

Praxent designed and built the MyPlanConnection mobile app for iOS and Android, which featured a guided enrollment wizard, robo-advisor investing powered by an APEX integration, and retirement income projections. The solution was launched in just four months, accelerating BlueStar's timeline by six to eight months. The successful launch contributed to BlueStar's acquisition by Ameritas, and the app achieved a 4.5-star rating in the app store.

Ameritas