Case Study: a major pharmacy benefit manager enhances user experience and streamlines PBM workflows with Praxent

a major pharmacy benefit manager modernizes PBM experience for 25+ million covered lives with Praxent

A major pharmacy benefit manager (pbm) faced significant market challenges from born-digital competitors and internal complexities. Their legacy platform, while robust, was complex and difficult to use, leading to lengthy onboarding and an inconsistent experience. They partnered with Praxent to overhaul the platform's user experience to improve marketability and user satisfaction.

Praxent transformed the platform by creating a simplified, modern, and integrated digital experience. Key solutions included a streamlined onboarding wizard, a modular plan builder for simplified configuration, and an enterprise design system for consistency. The results for the pbm include managing over 25 million covered lives, supporting 100,000+ unique benefit plans, and a four-year ongoing engagement with Praxent.