Case Study: FACT Liverpool clarifies its brand and boosts impact with Praline

FACT Liverpool refreshes its brand in 2018 with Praline

The customer, FACT Liverpool, is a leading organization for film, art, and new media. Their challenge was to develop a new brand identity that could rouse curiosity, show their connection to real issues, and clarify their messaging, as internal perceptions of the organization varied widely. They partnered with the vendor Praline for brand strategy, branding, and brand guidelines services.

Praline implemented a solution centered on an image-led, direct, and brave approach, shifting to a "show, don't tell" attitude. The key feature was a new bold and flexible logo with a custom typeface that expands and contracts to make space for visual content, emphasizing FACT's role as a place where people, art, and technology meet. The result was a confident and flexible new identity that lets the content do the talking, though no specific measurable impacts were detailed in the provided text.

FACT Liverpool