Case Study: Unlocked improves budget allocation with Pragmatic Coders

Unlocked improves budget allocation in 1 month with Pragmatic Coders

The customer, UNLOCKED, is a UK-based startup aiming to simplify the process of hiring venues. Their initial challenge was entering a competitive market with a standard booking platform, which would have required a significant marketing budget. Vendor Pragmatic Coders recommended their Product Discovery Workshop service to better understand user needs and avoid costly misallocation of development funds.

Pragmatic Coders conducted in-depth interviews with venue managers, which revealed that an automated booking system did not meet their core needs. Instead, the vendor proposed and prototyped a custom online form generator tool to streamline client inquiries. This solution, born from the workshop, allowed UNLOCKED to refine its product direction for a more successful fundraising round and achieve a better budget allocation.

UNLOCKED