Case Study: Xero Shoes achieves global Shopify Plus performance and better conversions with Praella

Xero Shoes migrates over 1 million customer records with Praella

Xero Shoes, a global footwear brand focused on natural foot health, came to Praella with an ambitious timeline to migrate from a legacy platform that had become too heavy to manage and was impacting their conversion rates. They needed a partner to help them shed this technical debt and build a high-performance global home on Shopify Plus.

Praella implemented a polished Shopify Plus store designed to handle global scale and remove buying friction. The solution included custom animations, a cleaner layout, and features like Quick Add to create a faster path to purchase. This migration simplified the team's daily workflows and built a high-performance foundation, resulting in saved conversions and a platform ready for the next decade of growth.

Xero Shoes