Case Study: Waxing Poetic boosts organic sessions and ecommerce performance with Praella and Shopify Plus

Waxing Poetic boosts organic sessions 189% with Praella

Waxing Poetic, a brand of meaningful handcrafted jewelry, faced the challenge of migrating from the soon-to-be-sunsetted Magento 1.9 platform to a new ecommerce solution within a tight timeline. Their goal was to grow their direct-to-consumer business without losing their existing SEO value or customer data. They enlisted the help of Praella to facilitate a move to Shopify Plus.

Praella successfully migrated Waxing Poetic's entire operation to Shopify Plus, including over 2000 products and millions of data points. The agency implemented a mobile-optimized design and integrated Netsuite. The solution led to significant measurable improvements, including a 189% increase in organic sessions and a 52% increase in revenue from mobile sessions. Praella's work ensured a seamless transition and continued growth for the brand.

Waxing Poetic