Praella
43 Case Studies
A Praella Case Study
VIIA Hemp, a leading federally-legal cannabis brand, partnered with Praella to migrate from WooCommerce to Shopify Plus. Their challenge was to achieve greater scalability, predictable total cost of ownership, streamlined processes, and increased revenue per visitor.
Praella executed a comprehensive digital transformation that included a full rebrand and migration to Shopify Plus. They integrated best-in-class tools from the Shopify ecosystem, including Klaviyo, Yotpo, Gorgias, and Recharge, to optimize operations. Post-migration, VIIA Hemp continued its momentum by engaging Praella for ongoing development, design, and conversion rate optimization services to ensure a seamless, modern shopping experience.