Case Study: Tula Skincare boosts site performance and subscription revenue with Praella

Tula Skincare boosts site sessions 161% with Praella

Tula Skincare, a brand specializing in probiotic skincare products, faced challenges with an outdated website on Magento that suffered from poor performance, slow loading speeds, and a high cart abandonment rate. These issues contributed to low conversion rates and difficulties in acquiring new customers. Seeking a solution, they partnered with the Shopify Plus agency Praella.

Praella migrated Tula's site to Shopify Plus, ensuring no data or SEO was lost, and performed a complete redesign focused on mobile optimization and an intuitive checkout process. A key improvement was the implementation of a subscription program using ReCharge. As a result, overall site sessions increased by 161%, and subscription revenue now accounts for 20% of their total e-commerce revenue.

Tula Skincare