Case Study: Billie Eilish Fragrances achieves a high-traffic, sold-out launch with Praella and Shopify Plus

Scent+ sells out in 30 minutes with Praella

The customer, Scent+, faced the challenge of launching a high-traffic e-commerce site for a limited-release perfume from a major pop star. They needed to ensure the site could handle enormous traffic, implement a one-per-customer purchase limit, and provide a unique, immersive user experience with custom functionalities. The vendor, Praella, partnered with Shopify Plus to address these challenges.

Praella developed the site on Shopify Plus, utilizing its checkout queue and creating a custom fraud control system to enforce purchase limits. They implemented an immersive 3D experience, a countdown page, and order tracking integrations. The solution successfully processed over a million sessions on launch day, with the product selling out in 30 minutes without any technical issues. Praella's work also contributed to the site winning a People's Voice Webby Award for best homepage.

Scent+