Case Study: Rad Power Bikes Simplifies Ecommerce Management with Praella

Rad Power Bikes simplifies ecommerce with Praella using Shopify Plus and 2.0

Rad Power Bikes, a major North American e-bike brand, approached Praella with the challenge of simplifying their costly and complex headless ecommerce platform. Their goal was to create a faster, more manageable foundation that could scale with their growth, while still providing a clear and informative shopping experience for their customers.

Praella implemented a solution using Shopify Plus, moving the brand away from its headless setup to leverage native functionality. This reduced third-party reliance and complexity. Utilizing Shopify 2.0 and native metafields, Praella provided Rad Power Bikes with a streamlined, stable platform that is easier to update and manage. The result was a smoother customer journey and a more efficient foundation that supports ongoing iteration as the brand continues to grow.

Rad Power Bikes