Case Study: Pillows.com boosts conversions and scales on Shopify with Praella

Pillows.com boosts conversion rate by 27% with Praella

Pillows.com faced challenges with an outdated Yahoo ecommerce platform that was inflexible and hindered their growth, necessitating a complex migration. They also needed a complete website redesign to improve their low conversion rate and an innovative solution, the Pillow Finder quiz, to help customers select the right product. They partnered with the Shopify Plus agency Praella to address these issues.

Praella successfully migrated Pillows.com to Shopify, transferring over 122,000 orders and 25,000 clients without data loss. They delivered a modern website redesign and implemented the Pillow Finder tool. This solution resulted in a 33% increase in unique purchases and a 27% increase in the ecommerce conversion rate, significantly boosting revenue and customer satisfaction for Pillows.com.

Pillows.com