Case Study: Omnilux transforms its Shopify Plus experience with Praella

Omnilux boosts engagement and cuts bounce rates with Praella

Omnilux, a leader in medical-grade LED light therapy, faced challenges with a cluttered, non-mobile-optimized website and a disorganized navigation structure that led to a high bounce rate. They also needed a solution for their wholesale operations and a site revamp to align with their rebrand. They engaged the Shopify Plus expertise of Praella to transform their digital experience.

Praella implemented a comprehensive redesign, including a mobile-responsive site and a simplified navigation. They developed a specialized B2B clone store for wholesale with tiered pricing and integrated third-party apps like Klaviyo and Gorgias. The project resulted in a significantly enhanced user experience with reduced bounce rates and increased engagement, leading to a retainer contract between Omnilux and Praella.

Omnilux